Staff experience - implementation
visual design
The problem
The marketing function is growing but lacks a mature understanding and common language around Human-Centered Design principles, approaches, and practices.
The Challenge
To maintain a high-quality delivery function while incorporating the latest trends in Human-Centered Design, and to foster a culture of purpose and belonging during a period of significant structural change.
Proposed Solution
To co-design and establish the team’s identity and values, fostering a sense of belonging. Additionally, provide employees with defined ways of working, including frameworks, rhythms, tools, and training resources to enhance their capabilities and improve their overall experience.
THE OUTPUTS
The Playbook
A digital playbook was developed and called HCD ways of working.
The Framework
A framework and methodologies were established to align with the function’s strategy, ensuring consistency across multiple projects.
Branding Guidelines
A casual tone of voice was developed to align with the team’s identity, helping both designers and non-designers establish a common language and ensure consistency across projects.
Stationary
Printed and digital templates were created to support the establishment of work rhythms and promote agile ways of working.
Sessions were co-designed with staff throughout all phases of the project to test prototypes and proposed solutions.